Blockchain and NFT enable new sales channels, among which Vending stands out. The digitization of a value through NFT allows you to sell any (im)material asset and the rights associated with it, allowing its distribution also through vending machines.<\/p>\n
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By Roberto Garavaglia, Innovative Payments and blockchain Strategic Advisor<\/em><\/p>\n Early morning; the office is crowded. Some colleagues don\u2019t take their eyes off their notebook, others have already faced yet another quarrel with their boss, yet others are unable to restrain the usual humor that earned them the epithet of funny guy. Suddenly, a small group gets up, with one and only goal: the coffee break. What are the opportunities for the vending sector and what are the strategic development scenarios?
\nThe diversion that this small group of employees usually allow themselves, however, today will offer them something truly unique and unexpected. Alongside croissants, cappuccinos, coffee and chocolate-flavored drinks, the machine offers the curious bystanders a series of new “items”, like a weekend trip to Normandy, a badge to access the metaverse of a well-known fashion brand (including a virtual accessory that you can show!), a charitable donation, a last minute offer for tonight’s concert by a trendy performer, the wing of a castle and a hall in some of the most famous monuments.<\/strong>
\nIf, when reading the title of this article, you were wondering what NFTs and the blockchain have to do with vending machines, well, … now you know where you can get insights! The cheerful group of colleagues, at first astonished by such an “extension of the offer”, will now be happy to answer you.
\nWe\u2019ll leave it to the reader’s imagination to conclude the short tale as he sees fit. Let\u2019s instead come to understand what it really is about.<\/p>\n
\nBlockchain<\/strong>\u00a0and\u00a0NFT<\/strong>\u00a0(acronym for Non-Fungible Token<\/strong>, \u2026 yes, we are sure, you certainly have heard these words more than once recently), enable new sales channels, among which Vending stands out. The digitization of a value through NFT allows you to sell any (im)material asset and the rights associated with it, allowing its distribution also through vending machines.
\nNFTs are not just a trend! Although they have been brought to the fore thanks to crypto-art, they are already able to look beyond, making us understand the relevance they will have in the web3 and in social relationships increasingly mediated by technologies such as artificial intelligence or augmented reality and new digital ecosystems such as the metaverse. The development of NFT projects makes it possible to make several processes more efficient in multiple supply chains where this innovation appears truly disruptive.<\/p>\n